In 2016, Henry Schwartz closed New York City's last dairy, Elmhurst. This wasn't easy; Elmhurst had been in his family over 90 years, since his father and uncle hand-bottled and delivered milk to Queens and Brooklyn in a truck full of ice blocks. The cows had long since gone, but a famous tradition had ended...
...Until 2017 when Elmhurst reappeared as, of all things, an innovative plant milk company. How could a committed dairyman like Henry make this shocking change?
Henry was concerned, but also intrigued by a steady decline in dairy consumption and the changing American diet. More and more people were eating healthier, adopting plant-based alternatives, and becoming mindful of environmental impact. Actually, so was he.
Henry went all in on the plant-based revolution, partnering with Dr. Cheryl to bring her technology to market. This meant shutting down a historic dairy. But it was not the end of Elmhurst – just an exciting new chapter in a long family story. Henry preserved the iconic name along with the year it first appeared on the streets of New York. Today, Elmhurst 1925 is the fastest-growing plant-based beverage company on the market!