Sobrii started in 2017, after founder Bob Huitema was looking for a way to enjoy great-tasting cocktails without the consequences of alcohol. Not being able to find what he wanted, he decided to make it instead. Growing up on a farm near Stratford, Ontario, and spending many years in Toronto working in the food and beverage industry, Bob drew on his experience and began the journey to create Sobrii 0-Gin, Canada’s first distilled non-alcoholic gin, using quality natural ingredients, including Canadian Ginseng from Ontario, with no artificial flavours, sugars, sweeteners or calories.
Sobrii 0-Tequila was inspired by artisanal tequila and mezcal distilleries in Mexico. Familiar tequila taste and heat are achieved by infusing agave with spicy jalapeño, hot black pepper, savoury coriander and Canadian ginseng. This multi-award winner has the aroma of fresh jalapeño vegetable and spice, citrus, and subtle rose-hip. Flavours of fresh jalapeño follow through with earthiness, and a warm spice of black pepper. It finishes long, warm, and spicy with fresh ginger root and sweet citrus. Sobrii 0-Tequila is best served chilled with a premium cocktail mix.
Sobrii means “sober” in Latin. By removing the alcohol, our products offer a way for health-conscious adults or the sober curious, to enjoy cocktails without compromising on taste or palette experience. We’re proud to support responsible drinking, and we think “non-alcohol” should be just as celebrated as “with alcohol”.
As more people become health-conscious and aware of the negative effects of alcohol, alcohol consumption is declining in Canada and around the world. For people who want to enjoy classic cocktails or drink socially without the alcohol, flavoured waters and other alternatives simply don’t cut it.